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staples

Manager Design, Framingham, MA
Reference #27643BR

JOB SUMMARY:

As part of the Agency at Staples, manage a staff of full-time and freelance interactive designers in the creation of sales-generating, award-winning, effective online creative pieces. Responsibilities include core site design for all Staples Contract web properties, online promotions and rich media exploration.

Develop innovative concepts and present them to business partners as well as the development team. Create world-class designs that align with business requirements and brand identity.

Work directly with Creative Director to push the envelope of interactive design and site development. Maintain key vendor relationships in regards to online media approaches and techniques. Expose the team to new ideas and innovations in online brand creative. Must be versatile in many different types of communications, and possess the ability to move quickly and comfortably between multiple projects, channels and project teams.

Lead design for high-visibility, high impact projects, review creative with designers and copywriters to ensure headlines and visuals work hand-in-hand and are consistent to the concept. Present a range of work that shows a thoughtful approach to strategy.

Comprehensive understanding of business partners and their marketing and merchandising objectives. Partners with other departments and business partners to understand brand needs, troubleshoot issues and identify solutions. Works to drive the business through compelling creative supporting the unique and differentiated brand experience – online. Contributes to the development of creative strategy with the account service team. Is able to instruct design team on how strategy translates into concept and execution.

In a manager role, work closely with each team member and provide coaching and career development planning. Assist teammates with projects as needed. Demonstrate the leadership needed for a project and team. Keep up to date on creative as well as online trends. Provide guidance and leadership to the team members.

Differentiate the Contract brand through creative concepts and applications. Support the brand standards and raise the bar on creativity. Identify creative treatments that are dynamic and clearly deliver the marketing message.

Responsible for the growth and development of team members. Provide leadership, guidance, and opportunities for growth. Identify rising stars and work to create career planning ideas.
Develop improvements to business workflow that demonstrate working faster, better and cheaper. Leverage team talents and insights to improve time to market of creative.
Recognize individual as well as team successes.


QUALIFICATIONS:

  • Bachelor's degree required, preferably with Graphic Design/Interactive focus
    Must have 7+ years professional design experience including advertising experience; 5+ years Web experience.
  • Must posses strong presentation skills with solid idea generation ability. Corporate branding
  • experience including managing a brand through multiple channels strongly preferred.
  • Managing experience is preferred, skilled in assertive diplomacy.
  • Comprehensive understanding of marketing, technology, and media.
  • Well versed in emerging technologies, including; web 2.0, social media, and online video.
  • Ability to work comfortably on Macintosh and PC platforms.
  • Must be motivated, highly organized, flexible during peak workload, detail oriented, ability to lead by example and write copy as well as manage team.
  • Must possess excellent project management, time-management and communication skills.
  • Above all, must have great sense of humor as well as a sense of urgency.

Please apply online HERE.

 

Media Manager, Framingham, MA, Reference #28652BR

The Media Project Manager will be responsible for maximizing the effectiveness and efficiencies of all Staples off-line mass media (Broadcast, Magazine and Outdoor) by working closely with the outside media agency to develop and execute strategically sound media plans that meet marketing objectives. The Media Project Manager will work with the internal marketing departments on all issues surrounding the planning and execution of the media plan. This person will be responsible for managing all local market media initiatives and assisting in the development and execution of national broadcast programs. The local market media responsibilities include plan development, implementation, stewardship and posting results. This person will report directly to the Director of Media Services.

Manage the development and maintenance of all local market initiatives to ensure media strategies deliver overall marketing objectives, e.g.: major market entries, key business initiatives/tests

Assist in the strategic development and implementation of all National broadcast programs; work collaboratively with Supervisor and media agency to develop yearly Upfront TV plans

Review and approve all national and local broadcast buys for adherence to Staples’ media guidelines

Develop and execute local added value promotions that strengthen Staples Easy brand positioning and drive store traffic. Manage outside agency on the implementation of all national and local TV/Radio added value programs

Effectively build and maintain the broadcast AdCost budget:

  • Review and approve all invoices
  • Monthly reconciliation of broadcast budget with marketing finance and outside agency
  • Work with various Staples departments and business units to identify and evaluate local media opportunities
  • Review post analysis TV reports and manage compensation for under delivery

QUALIFICATIONS:

  • Bachelor’s Degree required
  • 4-6 years related experience
  • A minimum of 4 years of broadcast buying and planning experience at an advertising agency, media buying service or other in-house marketing department
  • Individual must be detailed oriented, an innovative thinker and have the ability to work in a fast paced retail environment
  • Must have excellent communication skills, both written and oral
  • Must have strong PowerPoint skills as well as Microsoft Word and Excel

Click HERE to apply online.