Assistant Marketing Manager

For 75 years, Ocean Spray’s logo has been an enduring symbol of what we stand for—Taste, health & heritage.  We are an agricultural cooperative formed in 1930 by three cranberry growers who shared a common goal of expanding the market for their crop.  In addition, we are North America’s leading producer of shelf-stable juice drinks, and continue to be the best-selling brand name in this category since 1981.

At Ocean Spray we understand the value of working together, while knowing each individual plays a vital role in the company’s success.  Our business has always been and continues to be built on people from different backgrounds, coming together for a common goal.  The same sense of opportunity, resourcefulness and innovation on which the Cooperative was founded is what drives Ocean Spray today!

Position Summary:
The Assistant Marketing Manager will be working as a member of a team of Marketers that are responsible for guiding, and providing analytical support for a designated brand or business.  The position will involve analysis and reporting of business/competitive data, assisting in the execution of marketing initiatives (consumer promotions, new product introductions, package changes) as well as post evaluation.  Supports the development of annual marketing plans, tracks key performance indicators and reports on results versus objectives (sales, profit, share and fruit utilization).  The Assistant Marketing Manager will be working as a member of a team of marketers.

Principal Duties and Responsibilities:

• Tracks and reports on key performance objectives (KPO’s) and draws appropriate insights and recommendations.
• Conducts consumer promotion business analysis and post-audit and post promotion analysis
• Assists in managing the execution of key marketing programs/projects
• Tracks the Consumer Promotion budget and handles other budget administration duties
• Tracks results of New Product Launches (Distribution, Volume, Trial, Repeat, Pricing)
• Interprets results vs. MAPS (Merchandising, Assortment, Pricing & Shelving)

Minimum Knowledge, Skill, and Ability Requirements:
An MBA in Marketing or Business is required for this position.  Candidates must possess basic knowledge of marketing practices and principles. Individual should possess strong interpersonal, analytical, organization and communication skills.  Candidates must have demonstrated personal and thought leadership capabilities in prior responsibilities.  Work related experience from an entry-level marketing or management position in a consumer products company, advertising agency, or marketing consultancy.

Compensation/Benefits:
Compensation and benefits are high on everyone’s priority list, so it’s high on our list too.  That’s why Ocean Spray provides competitive salaries and a wide variety of benefits—including programs that protect your health and welfare, help you prepare for retirement and truly enable you to balance your work and family life. 

Ocean Spray is an Equal Opportunity Employer/AAP/M/F/V/D.

All candidates must apply online at:  www.cytiva.com/osc/ext/apply.asp?osc?osc1145?ncarlon?90